Recently, I had the privilege of collaborating with an emerging cultural center in Dubai.
The project's scope involved creating a collection of illustrations and animations with the goal of showcasing the center's essence on their website and across social media platforms.
I had a lot of creative freedom, but I still followed the center's branding rules. My goal was to capture the center's unique identity within those guidelines. Looking closely at the brand,
I found out that their identity is closely linked to patterns that show off their Arabic roots
and what makes them unique.
